Privacy Policy
Taroko Tours
Website: https://tarokotour.com
Last Updated: November 7, 2026
1. Introduction
Welcome to Taroko Tours. We respect your privacy and are committed to protecting the personal information you share with us when visiting our website, making inquiries, or booking our tours in Taiwan.
This Privacy Policy explains how we collect, use, store, and protect your information, as well as your rights regarding your personal data.
2. Information We Collect
We may collect personal information when you contact us, request tour information, or make a reservation.
This information may include:
Full name
Email address
Telephone number or messaging contact details
Country of residence and nationality
Passport information required for tour insurance
Tour dates and booking preferences
Number of participants
Hotel or accommodation pickup details
Special requests or information voluntarily provided for tour arrangements
Payment and transaction information, where applicable
We may also automatically collect certain technical information when you visit our website, including your IP address, browser type, device information, pages visited, and website usage data.
We collect only the information reasonably necessary to respond to inquiries, arrange tours, provide services, and operate our business.
3. Passport Information and Mandatory Tour Insurance
In accordance with applicable tourism and insurance requirements in Taiwan, tour operators are required to arrange appropriate insurance coverage for tour participants.
To facilitate this coverage, Taroko Tours requires guests to provide certain personal identification information, which may include their full name, nationality, date of birth, and passport details.
This information is collected for the purpose of arranging and administering the insurance coverage associated with your tour.
Please note:
Providing the required identification information is a necessary part of our tour booking and insurance process.
Passport information is used only for legitimate tour administration, insurance arrangements, and related legal obligations.
Information may be shared with authorized insurance providers or relevant parties solely for these purposes.
We take reasonable precautions to protect passport and identification information against unauthorized access or disclosure.
Personal identification information is retained only for as long as reasonably necessary to satisfy insurance, operational, and legal requirements.
Guests who do not provide the information necessary for insurance arrangements may be unable to participate in a tour.
4. How We Use Your Information
Taroko Tours may use your personal information to:
Respond to inquiries and customer requests
Process and confirm tour reservations
Arrange mandatory tour insurance
Arrange transportation, pickup locations, and tour logistics
Communicate important information about your tour
Notify customers about itinerary adjustments, weather conditions, or operational changes
Process payments and maintain business records
Improve our website, services, and customer experience
Maintain website security and prevent fraudulent activity
Comply with applicable legal and regulatory requirements
We do not sell your personal information to third parties.
5. Photography and Use of Guest Images
During our tours, our guides or representatives may take photographs or videos featuring guests, tour activities, and scenic locations.
Selected photographs or videos may be used for promotional and marketing purposes, including:
The Taroko Tours website
Official social media accounts, including Instagram, Facebook, and YouTube
Digital marketing materials and other promotional content
Guests who prefer not to appear in promotional photographs or videos may opt out at any time.
If you do not wish to have your image used for promotional purposes, please inform us before your tour or notify your tour guide.
We respect guests’ privacy preferences and will make reasonable efforts to ensure that guests who have opted out are not featured in promotional content.
If an image featuring you has already been published and you would like it removed, please contact us. We will review your request and remove the image from platforms under our control where reasonably possible.
Photographs or videos identifying children under 18 will not be published or used in Taroko Tours promotional materials.
6. Sharing Your Information
We may share limited personal information with trusted parties when reasonably necessary to provide our services.
These may include:
Tour guides and drivers
Transportation providers
Licensed insurance providers
Accommodation or activity providers involved in your itinerary
Payment processing providers
Website hosting and technology service providers
Government authorities when legally required
We share only the information reasonably necessary for the relevant purpose.
Some service providers may process or store information outside Taiwan.
7. Cookies and Website Analytics
Our website may use cookies and similar technologies to support website functionality, understand visitor activity, and improve the browsing experience.
Depending on the services enabled on our website, these technologies may include:
Essential cookies required for website functionality
Analytics cookies that help us understand website traffic and visitor interactions
Cookies associated with embedded content or third-party services
Marketing cookies, where applicable
You can manage or disable cookies through your browser settings. Certain website features may not function as intended if cookies are disabled.
Where required by applicable law, we will request consent before using non-essential cookies.
8. Tour Reservations and Payments
When you book a tour with Taroko Tours, we collect the information necessary to confirm and arrange your reservation.
Payment arrangements may vary depending on the selected tour.
If payments are processed through third-party payment providers, those providers may collect and process payment information under their own privacy policies.
We do not intentionally store complete payment card details on our website.
9. Email Communications
We may contact you by email or other communication methods regarding:
Tour inquiries and booking confirmations
Pickup instructions and itinerary information
Changes affecting your reservation
Customer service and follow-up communications
We may also send promotional communications where you have provided the necessary consent or where otherwise permitted by applicable law.
You may opt out of promotional communications at any time by following the unsubscribe instructions or contacting us directly.
Opting out of marketing communications will not prevent us from sending necessary booking-related messages.
10. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, maintain appropriate business records, resolve disputes, and comply with applicable legal obligations.
Passport and insurance-related information will not be retained longer than necessary for legitimate insurance, operational, or legal purposes.
When information is no longer required, we take reasonable steps to securely delete or anonymize it.
11. Data Security
We take reasonable administrative and technical measures to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
These measures may include secure website connections, access controls, and the use of reputable service providers.
Passport information and other identification details are treated as confidential information and should only be accessible to authorized personnel and service providers who require them for legitimate business purposes.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
12. Your Privacy Rights
Subject to applicable laws, you may have the right to:
Request access to personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of personal information where legally permitted
Withdraw consent for certain uses of your information
Object to or restrict certain processing activities where applicable
Opt out of promotional photography or video use
Ask questions or submit concerns about how your information is handled
To make a privacy-related request, please contact us using the details provided below.
We may need to verify your identity before responding to certain requests.
13. Third-Party Websites
Our website may contain links to external websites, including tourism resources, social media platforms, and third-party booking or payment services.
Taroko Tours is not responsible for the privacy practices or content of independently operated third-party websites.
We encourage visitors to review the privacy policies of those websites before providing personal information.
14. Children’s Privacy
Our website and tour services are intended primarily for adults arranging travel experiences.
We do not knowingly collect personal information directly from children without appropriate authorization where required by law.
Parents or guardians arranging tours involving children may provide information reasonably necessary for those bookings, including identification details required for insurance.
Taroko Tours does not publish photographs or videos of children under 18 for promotional purposes.
15. International Visitors
Taroko Tours welcomes customers from around the world.
Depending on your location, additional privacy rights and legal protections may apply to your personal information.
We will handle applicable privacy requests in accordance with relevant legal requirements.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business operations, website functionality, or applicable legal requirements.
Any updates will be published on this page with a revised effective date.
We encourage visitors to review this policy occasionally.
17. Contact Us
If you have questions about this Privacy Policy, wish to opt out of promotional photography, or would like to make a request concerning your personal information, please contact us:
Taroko Tours
Website: https://tarokotour.com
Contact page: https://tarokotour.com/contact/
We will make reasonable efforts to respond to privacy-related inquiries in a timely manner.
